Do you have a Client Relationship Management (CRM) system, and you are still losing leads to your competitors, leads are lost or not closed because your sales team cannot locate them or does not check the system each day? Your sales reps complain your current system does not distribute leads fairly and in real time, 24/7. These are just a few complaints our clients had before they implemented Help On Demand technology. So why aren’t you doing anything about them?
Most CRM systems don’t actually add the value they advertise, especially when it comes to immediately connecting in real time the consumer to a member of your sales team in seconds, so the lead is not lost. CRM technology is created to manage the client after contact, not to link them immediately so you can close the sale. After Help On Demand connects the consumer to your sales person, we then will add the contact to your CRM system, NOT before the lead has been connected to a member of your sales team!
Help On Demand will enhance your CRM system to the level of success you had in your mind when you purchased your system. Your CRM is only successful if the sales person checks the system multiple times a day for leads that have been placed into it. This way, they will catch the lead in a timely manner before the consumer gets frustrated and purchases the product from your competitor because of NO response.
Before we get into why your CRM isn’t working, let’s talk about what you expected it to do in the first place. When most companies implement a CRM they are looking for improved productivity, a 360° view of customer interactions with your salesforce, a virtual warehouse of useful information that could lead to more closed deals and increased revenue or some combination of the three.
So, why are these needs not being met in so many different instances? Why can’t these supposedly intuitive systems provide the results they’re supposed to?
A few reasons.
Sales is largely about timing, and most customers aren’t willing to wait. While most CRMs do allow you to have a sort of “command center” for your salesforce that allows you a full picture of what’s going on, they require tedious clerical steps that actually tend to lengthen the sales process as opposed to compressing it. If a customer is looking for health insurance, let’s say, they won’t wait days for you to move them through the cycle manually. In fact, sometimes they won’t even wait minutes.
That means that even if you have a great product or service and a dedicated team of salespeople, you’re likely still letting leads slip through the cracks because of simple, fixable holes in your system.
But then there’s the pushback.
Updating the system to something that actually works the way it should takes time – time that some would argue could be better used on the actual sales process. After all, if you’re losing leads and sales shouldn’t we focus on closing what we can as opposed to working on something behind the scenes?
Well, here’s our pushback.
The implementation of Help On Demand and the technology that powers it can take as little as 30 days. Not to mention, there are limited needs on our end when it comes to IT resources within your organization. Help On Demand was born to fill a need in the healthcare industry, but all industries and businesses of all sizes can take advantage of our customizable technology.
