In fact, if we’re being honest, your ROI on marketing dollars probably isn’t what it should be either. If you aren’t closing at least 50% of your leads and maximizing your ROI, you should be – and with our help, you can.
50% might sound like a lot to you – after all, many sales teams consider a 20% close ratio a success. Here’s the thing. They’re selling themselves short.
The sales cycle is a journey for the customer, and sometimes it’s a long one. Sales teams put a considerable amount of work into attracting and nurturing prospects, ideally turning them into customers eventually.
But it doesn’t matter if you have a steady stream of leads coming in if they don’t ultimately result in sales or closed deals.
If you’re working in a high-volume environment, this is especially true. The numbers might look great coming in, but not so great on the other end of the sales cycle. The good news is, these environments are our specialty.
Lots of things hold companies back from achieving the close ratio they are capable of.
First and foremost, old systems and technology. Outdated tech has your solutions multiple steps behind those who have invested in consumer experience and on-demand technology. The on-demand market has doubled in four years, and examples of this can be seen in almost every facet of day-to-day life. Ride sharing services, food delivery, telehealth… the list goes on and on.
If you don’t adapt, you run the risk of losing your customers and having them picked off by more nimble competitors.
So far, this might all sound like bad news…
But there is a possibility for change. To help you facilitate that change, we’ve put together a few tips that can prove effective when looking to improve close rate.
First of all, you want to show them the value of your product or service. If your prospects don’t find value in not only what you’re actually selling, but their initial sales conversation with you, you’re already playing with a losing hand. It helps to provide references or testimonials from real, satisfied customers.
What concerns did they have before starting this working relationship? How did you alleviate them? How have you improved their ROI since?
All of these are understandable, universal concerns you will run into with nearly any potential client. The secret is to find a way to connect these pain points and worries to the long-term benefits of your product or service.
Secondly, it’s important to remember that a sales conversation is a two-way street. Listening is just as important (if not more) than lecturing someone about the value of what you’re offering. In fact, it’s been proven that the longer a prospect talks, the higher the likelihood of a deal closing is. Of course, listening isn’t enough on its own. Instead of passively listening, make sure to ask clarifying questions and find out exactly how you can help them.
Additionally, you need to really know your product. This allows you to speak confidently, quickly assist customers with questions or concerns, and clearly walk people through the more intricate aspects of the sale like pricing structure, use of product, or specific features.
Last but not least, it’s about your hardware.
Our lead conversion services are better than the competition, it’s as simple as that.
How do we know?
We’ve designed our technology to be more intuitive, improve performance quicker and keep our customers connected to their target prospects. We have a 100% connection rate of live customer touches for over one million referrals.
Let us show you the difference we can make today. Get in touch with us here.
