It is no secret that technology has revolutionized the way that companies handle data, communicate with their consumers, and are ultimately perceived. To say it is the force behind modern business is not hyperbolic. For these reasons, a certain level of connectivity is vital for a modernized approach to customer experience.
Here at Help On Demand, we know how important this is – in fact, it’s a huge part of how we connect businesses to their end consumers.
User experience is key to business success. If potential clients or customers can’t be serviced when and where they like, they will find another option. We live in an age of around the clock, 24/7 service, where missed connections can be the breaking point for an otherwise prosperous business model, and not just a sad subsection of Craigslist.
This need for instantaneous results can seem like a huge hurdle to jump over, but in reality, it’s an opportunity.
Increasing the connectivity of your brand and business can help boost a wide range of KPIs like social capital and brand awareness, all while generating leads that can become genuine, long-lasting connections. In short, a focus on connectivity can drive your brand to a new level of success.
Because of this, businesses need to think outside the box when it comes to creative ways to connect with their customers and stay top-of-mind. Regardless of industry, workplace practices, and other factors, this remains true. Not to mention, the best experience (for both customers and employees) generally involves an open dialogue between consumer and provider.
As one of our customers said in a testimonial, “The idea of allowing insurance agents to work with marketplace consumers was a great opportunity. The technology, the simplicity of it, really helped us to facilitate that dialogue.”
Let’s use that customer experience as an example, and talk a little bit more about the insurance industry. When a consumer goes to the federal health insurance marketplace, healthcare.gov, they can easily get contact information for agents and brokers in their area simply by clicking the “Find Local Help” button. Those agents and brokers can then provide immediate assistance directly to the people in their ZIP codes that need it most. In 15 minutes or less, an agent will contact that consumer, help them enroll, and answer any other questions they may have.
If we expect this kind of customer experience when we buy a pair of shoes or order food online, why don’t we demand the same level of attentiveness when making the big decisions in life like how to protect ourselves with insurance, how to close a deal on that new house, or how to educate our children?
Everybody is an expert when it comes to something. Let us help your customers find you. Call us at 1-888-245-1922 or email us at firstname.lastname@example.org for a quick chat about modernizing your approach.