Being able to successfully market yourself as a health insurance provider is essential to business success and serves as the foundation of any strong brand. Here’s how to do it:
Figure Out Your Unique Selling Proposition
What makes you different? What value are you offering? Think critically about this, and look at your specific market niche. Do your customers value your history and years of experience? Or maybe it’s a specific area of expertise? There is some “it” factor that you provide that goes beyond health insurance coverage. Whatever it is, make note of it and use it to your advantage.
Search Engine Optimization
Do not take SEO for granted. This could be an entire blog post on it’s own, so we won’t get into the weeds here, but a quick Google search will provide you with a wealth of information on this vital tool in your self-promotion toolbox.
Update Your Web Presence
It is incredibly important to maintain an up-to-date online presence. This is, after all, likely to be potential customers’ first impression of your company. Don’t miss out on engagement because of a difficult-to-use customer interface or anything else that can easily be fixed with a quick audit and update.
Engage with Social Media
Millennials and Gen Xers are a larger and larger percentage of the uninsured population – especially millennials, the youngest of which are approaching their first experience as potential customers of insurance plans. It’s important to use the channels available to you to build relationships with these members of your potential target market. You can be promotional, but not too promotional. The aim here is simply to start a conversation and put yourself in front of the right eyes at the right time.
Take a More Personal Approach
Think of prospecting as relationship building. Provide your clients and their employees with benefits for engaging with you – webinars, seminars, networking events, a newsletter with important updates and relevant information – you get the idea.
As you can see, there are a plethora of ways to promote yourself, and different mixes of these tactics can be effective in different situations. But the first step is to get started. We hope some of these ideas work for you! Check out our other blog posts here for more industry updates and helpful tips.
