Michael Jackowski, Forbes Council Member, recently published an article detailing how personalized digital experiences were becoming the norm in terms of what consumers expect from mobile and web interactions with the insurance market. You can read the full thing here, but we thought we’d give you our two cents.
The main point the article seems to be making is simple: “Let your technology partners be your champions”. Jackowski goes on to explain how technology helps companies and consumers – allowing insurance providers to meet customers where they are by focusing on personalization and engagement.
This increased demand a focus on communication – even in an industry that is becoming more and more digitally-driven – proves the importance of fast connections with the right people.
Not only do customers know what they want, they know what they need – and those needs are different for each individual consumer. For insurers to effectively fix problems for the people they work to serve, they need to be listening.
According to a worldwide survey from Bain & Company, of nearly 175,000 insurance customers, value, quality and ease of use are highly important factors when it comes to lasting loyalty. And in an increasingly digitized marketplace, the ability to harness technology to deliver an online customer experience that makes customers feel as secure as they would after shaking their brokers hand is invaluable.
The good news for you is that there is ample space to do this. The truth is, most insurance companies can’t consistently deliver the kind high-level customer experience that has become expected. Most customers (especially millennials that are online natives) are more than ready to switch to providers that can readily meet their needs.
Help On Demand uses Intelligent Lead Distribution to make sure that the right customer is contacted by the right broker, every time. From location to language, our algorithm looks at several key factors that will drastically increase the chances of a positive customer experience.
Let us demonstrate how smart technology works better. Contact us today.
