As ecommerce and digital consumer experiences become more and more important in a variety of industries, online grocery marketplace Instacart has become a huge name and a company to look to in terms of digital innovation.
Recently, they announced a new suite of tools that can help their partners with advertising, fulfillment, insights and expanded capabilities. In a quote given to Retail Touch Points in this article, Instacart CEO Fidji Simo said “We’re looking to… broaden and deepen our capabilities in order to help retailers innovate faster than ever on their own properties.”
Simo touches on something important here – faster.
In a pre-pandemic world, most people wouldn’t have guessed that so many parts of our daily life – business meetings, first dates, and yes, grocery shopping – would go digital. But since the rise of Uber, DoorDash and other “on-demand” focused apps and companies, today’s consumer has higher expectations that they want met faster than ever before.
Instacart has partnered with regional grocery stores like Publix to “unlock ultrafast delivery in… major metro areas, allowing customers to get what they need in as fast as 15 minutes”, according to Publix Director of Communications Maria Brous.
If that business model focused on quick connections is working so well for the grocery retail sector, why couldn’t it work for insurance, mortgage, education, and so many others?
The Help On Demand concept was originally developed and launched for healthcare exchanges, but it quickly became clear that it was a concept that truly transcends companies in all professional service industries with fragmented customer service and distribution or independent contractors.
At Help On Demand, we know that time is everything for consumers – and faster is better, regardless of what their specific needs are. HOD, and the proprietary technology that powers it, meets or even exceeds the “on-demand” expectations in a wide variety of industries and all geographic locations.
Ready to see how our technology can impact your bottom line and improve your customer experience? Contact us today.
