Building trust between the providers of health plans, physicians and patients is absolutely vital. When these relationships are strong, patient satisfaction and quality of care increase exponentially.
We know what you’re thinking. Easier said than done.
There are, of course, obstacles to creating this collaborative relationship. It helps to take a look at the situation from everyone’s point of view. Let’s start with the physician.
From his or her perspective, health plans – and by extension, their providers – represent cumbersome processes and policies. In other words, roadblocks to quick and quality care. However, from your viewpoint, we’re sure that it’s incredibly frustrating when these providers fail to follow these rules or seem to view themselves as exempt from the standardized processes.
It helps to frame the importance of these steps next to something that is already a benefit to the physician. For instance, larger support organizations that they are no doubt a part of like physician organizations (PO’s) or independant physician associations (IPA’s).
Additionally, it’s important to initiate conversations with your stakeholders. In the case of physicians, these can take the form of joint committees or quartelry meetings. These meetings will add value for all parties involved, and can lead to discussions that will allow health plans and physician practices to work in conjunction more effectively.
When it comes to your end consumer, engaging information is your way in. Staying top-of-mind is important if you want to retain current clients, and equally important to attracting new ones. Newsletters, webinars, and an active social media presence are all prongs to a marketing mix that will help this process along.
In today’s constantly evolving (and let’s be honest, sometimes convoluted) healthcare marketplace, there are pressures and problems affecting parties at all points on the supply chain.
There are many positive benefits to making and maintaining relationships as a healthcare insurance provider, just a few of which we’ve touched on in this blog post. From improved quality to streamlined processes, implementing some of these tactics will not only positively affect your larger brand perception, but make you more competitive in your specific industry niche.
Contact us today to talk to one of our Experts at Help On Demand today about relationship building, increased connectivity, or anything else we can assist you with.
