Like jobs in every industry, the role of the sales professional is changing. This change can largely be attributed to the way that technology has affected the purchasing process.
There are more ways to get more granular customer data than ever before, and because of this, the sales conversion process has become more personalized and tailored to each individual lead. The good news is that this means salespeople can reach out to more leads, more efficiently with more information at their disposal.
This is drastically different than our traditional idea of sales, where cold-calling and aggressive closing techniques were the norm. The old way seemed to favor quantity over quality, and newer customers over existing ones. But with the increasing availability of user data, that power dynamic has shifted.
Now, salespeople are able to separate low-quality leads from high-quality leads before they even make that first call. With new ways to find and nurture leads (including sales tools and automation software that can help pare down lead lists) it’s easier than ever before to see who is already displaying interest in your product or service and go after them, as opposed to someone who will need to be made aware of you in the first place.
So much is available to the modern salesperson that wasn’t even 10 years ago. Popular social networking sites like LinkedIn and Facebook have sales tools built in that allow you to search for leads based on filters like education, former employers, specific job titles, and much more. Industry-specific groups and pages on these sites can be scraped for potential leads, giving you almost endless opportunities if you know where to look. Email has also gotten smarter, with platforms that allow you to reach out to a list of leads en masse using tailored messages for each specific audience.
The list of smart tools that can guide you to your prospects is continuously growing, meaning you can close more sales. That’s exactly what Help On Demand’s technology is designed to do – connect consumers to sales agents, brokers and experts, 24/7 “Live and On-Demand”. Efficient, profitable and easy to use, our technology is just one of the many arrows the modern salesperson can’t afford not to have in their quiver.
If you’re interested in learning more about how we can help bring your business into the modern era with the help of smart software, get in touch with us today.