Emphasize Quality Over Quantity with Intelligent Lead Distribution
The lead process is a lot more than a leap from Point A to Point B. It’s a collaboration between marketing and sales, and a deep dive into exactly what kinds of leads you are looking to convert on consistently.
The most simplified way to begin looking at the typical lead generation flow is through a sales funnel. These generally live on any number of marketing automation platforms, and work in tandem with a sales-focused CRM. And while platforms like these provide necessary functionality, they often leave something to be desired.
That’s because these systems focus on lead management, not lead connection.
Most CRMs advertise incredible value and ease-of-use, but don’t really do much to improve on one of the most vital aspects of the consumer experience – speed of service. And just how important is speed of service? Slow lead response time increases customer churn by an average of 15%.
So, how do you go about prioritizing lead response time in your organization? First of all, it’s important to reframe your view of the sales pipeline as a whole. Just because you have a lead hooked doesn’t mean you’ve reeled them in. Implementing advanced, easy to use technology that intelligently distributes leads will help you to make sure that every lead that’s generated is captured, validated, distributed and actioned in real-time.
Instead of suggesting that you start from scratch, we think you should improve on the system that’s probably doing a lot right. Help On Demand enhances – not replaces – CRM systems and allows you to focus on increasing efficiencies in the actual sales process. Help On Demand will work with your company to analyze your sales team’s current practices, determine your specific needs, streamline your processes, and turn more leads into conversions.
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