Getting to know Aaron Lanahan, Technical Program Manager

Help On Demand has some impressive employees in our ranks. For this month’s Employee Spotlight, we’re featuring Aaron Lanahan, a technical program manager here at HOD. We talked with Aaron about his time at HOD, his 10-month old, his CrossFit routine, and more! 

Aaron is based out of our office in Denver. Let’s learn a little bit more about him!

What’s your role at Help On Demand?

My title is officially Technical Program Manager, but I am also our Product Owner & Manager, as well as our Program Manager. My ultimate goal is to look at project feasibility, scalability and cost from a technical perspective, as well as added value, usability and overall company objectives from a strategic perspective.

Talk to us about what makes Help On Demand different – aren’t they just another software company?

I think that we’re slightly different because we take more of a consultative approach with everything we do. We try not to make it a one-sided partnership where they’re just utilizing our platform and we’re hands-off. Whether that’s from a technical stance, a strategy stance or a business and process stance, we try to support them to the best of our abilities. We’re very hands-on, which definitely separates us from others in this space. We’re almost the middle man between the Consumers and the Experts, and because of that we’re really intertwined with our client partners.

What do you think makes you most effective as a consultant for customers?

I think that because we’re a smaller organization, there’s major benefits – when you work with a large organization that has board members and a huge chain of command, it gets tough. If I have questions for leadership on how I can improve, it doesn’t take me four days to get a response. It’s easy for us to stay connected because we’re on the smaller side. Keeping our organization tight-knit allows us to pivot on a dime, drop what we’re doing and move on to the next thing without all the bureaucracy that most major organizations have to deal with. We can make things happen a little bit faster.

What are your hobbies outside of Help On Demand?

I have a 10-month old, so hanging out with him is one of my biggest hobbies. My wife and I enjoy getting out of the house and hiking. I also really like working out, I do CrossFit at a gym every morning. I’ll also admit that I’m a pretty big geek – I’m always looking at where things are going with the industry. Anything technology-related, really.

What are some goals you have for yourself or the company as whole during the rest of your time here at Help On Demand?

I think one of my big things is, “Never stop learning.” Everything around you is continuing to evolve, whether that’s technology or personal development. Continuous learning, growing your knowledge and expanding on the things that you already know is so important. I want the organization to grow and be more successful in terms of scalability with our SalesForce initiative, and providing new tools and avenues for individuals to get connected is really key in my mind. That’s probably my biggest goal for HOD right now.  

Stay tuned for more Help On Demand Employee Spotlights! If you want to learn more about Aaron or ask him any questions, connect with him on LinkedIn!

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Influential Women in Healthcare

In honor of Women’s History Month, we thought we would take the time to honor some influential female executives from the various corners of the healthcare industry. Keep reading to learn more about these leaders and their professional accomplishments:

 

Mary Boosalis
President and CEO
Premier Health, Ohio

Under Boosalis’ leadership last year, Premier Health opened eight urgent care locations and worked to address the opioid epidemic and combat stigmas attached to the very real public health crisis. Their website, www.opioidassist.com provides the general public with more information about addiction. Partly due to this work, overdose deaths have dropped by more than 50% in the area. Not to mention, during her tenure at Premier Health, there has been a dramatic increase in the number of female vice presidents and high-level management.

 

Dr. Joanne Conroy
President and CEO
Dartmouth-Hitchcock Health, New Hampshire

Dr. Conroy has been a driving force in the push for the improvement of academic medicine. She has been a vocal advocate for increasing the amount of women in positions of leadership in the healthcare industry, and is an active member of Women in Impact, a group of executives working to address the multi-faceted problems impacting diversity and representation in the industry as a whole.

 

Dr. Patrice Harris
President-Elect
American Medical Association, Illinois

Dr. Harris is the chair of the AMA’s Opioid Task Force, and is a regular speaker on the issue of gender bias in the healthcare industry as well as the importance of raising national awareness for behavioral health crises.

 

Dr. Anne Kilbanski
Chief Academic Officer
Partners HealthCare, Massachusetts

Dr. Kilbanski is in charge of a $1.7 billion dollar annual research budget for Partners HealthCare, the system based in Boston. She is also the creator of a scholarship at Massachusetts General Hospital that is designed to support women struggling to keep their jobs in the field due to a lack of childcare assistance.

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The Rise of Telehealth

While the trend indicating an increase in the popularity of telehealth, the practice of providing clinical care remotely, might have originally started to tick up due to the emergence of the COVID-19 pandemic, but it had the potential to stick around for lots of reasons.

By the end of March 2020, telehealth “visits” had increased my more than 150%. The impetus for this jump was largely due to pandemic-related health and safety policy changes that made it harder for people to get treated at an in-person clinic. There have been a plethora of benefits, from expanded access to care for patients to less wasteful practices when it comes to personal protective equipment.

Not to mention, the practice made people feel a lot safer. In fact, more than 40% of U.S. adults reported delaying care that they would have otherwise sought out due to concerns about COVID-19.

But now that we’re seeing the light at the end of the tunnel, what are the lasting benefits of keeping this system in practice?

First of all, it’s important to talk about the difference between telehealth and telemedicine. The American Academy of Family Physicians distinguishes the difference in the following way. Telemedicine is the practice of using technology to deliver care from a distance, whereas telehealth is the technology that provides that care.

Before the pandemic a much smaller portion of patients were actively using telehealth services – less than 5%, to be exact. And this was largely limited to mental healthcare. That probably has to do with the fact that traditionally, insurance providers have been pretty particular about the instances that they would reimburse telemedicine visits under. Telemedicine use has exponentially increased since those restrictions have been loosened during the past year.

Most doctors and industry experts expect these numbers to stay at this higher level, even now that the pandemic seems to be almost under control.

Of course, there are certain instances that demand in-person consultation. Procedures and lab tests still require equipment, sterilized surroundings, and other factors that make telehealth-related solutions impossible. However, follow-ups and simple instructions can easily be dictated during a video “visit”.

Telehealth will likely never fully replace in-person care, but we have learned valuable lessons about the practice over the past year. Perhaps most importantly, how technology can be leveraged to improve the doctor-patient relationship for all parties involved.

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How to Build Relationships as a Healthcare Insurance Provider

Building trust between the providers of health plans, physicians and patients is absolutely vital. When these relationships are strong, patient satisfaction and quality of care increase exponentially.

 

We know what you’re thinking. Easier said than done. 


There are, of course, obstacles to creating this collaborative relationship. It helps to take a look at the situation from everyone’s point of view. Let’s start with the physician. 

 

From his or her perspective, health plans – and by extension, their providers – represent cumbersome processes and policies. In other words, roadblocks to quick and quality care. However, from your viewpoint, we’re sure that it’s incredibly frustrating when these providers fail to follow these rules or seem to view themselves as exempt from the standardized processes. 

 

It helps to frame the importance of these steps next to something that is already a benefit to the physician. For instance, larger support organizations that they are no doubt a part of like physician organizations (PO’s) or independant physician associations (IPA’s). 

 

Additionally, it’s important to initiate conversations with your stakeholders. In the case of physicians, these can take the form of joint committees or quartelry meetings. These meetings will add value for all parties involved, and can lead to discussions that will allow health plans and physician practices to work in conjunction more effectively. 


When it comes to your end consumer, engaging information is your way in. Staying top-of-mind is important if you want to retain current clients, and equally important to attracting new ones. Newsletters, webinars, and an active social media presence are all prongs to a marketing mix that will help this process along. 

 

In today’s constantly evolving (and let’s be honest, sometimes convoluted) healthcare marketplace, there are pressures and problems affecting parties at all points on the supply chain. 

 

There are many positive benefits to making and maintaining relationships as a healthcare insurance provider, just a few of which we’ve touched on in this blog post. From improved quality to streamlined processes, implementing some of these tactics will not only positively affect your larger brand perception, but make you more competitive in your specific industry niche. 

Contact us today to talk to one of our Experts at Help On Demand today about relationship building, increased connectivity, or anything else we can assist you with.

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Self-Promotion Tips for Healthcare Providers

Being able to successfully market yourself as a health insurance provider is essential to business success and serves as the foundation of any strong brand. Here’s how to do it: 

 

Figure Out Your Unique Selling Proposition 

What makes you different? What value are you offering? Think critically about this, and look at your specific market niche. Do your customers value your history and years of experience? Or maybe it’s a specific area of expertise? There is some “it” factor that you provide that goes beyond health insurance coverage. Whatever it is, make note of it and use it to your advantage. 

 

Search Engine Optimization 

Do not take SEO for granted. This could be an entire blog post on it’s own, so we won’t get into the weeds here, but a quick Google search will provide you with a wealth of information on this vital tool in your self-promotion toolbox. 

 

Update Your Web Presence 

It is incredibly important to maintain an up-to-date online presence. This is, after all, likely to be potential customers’ first impression of your company. Don’t miss out on engagement because of a difficult-to-use customer interface or anything else that can easily be fixed with a quick audit and update. 

 

Engage with Social Media 

Millennials and Gen Xers are a larger and larger percentage of the uninsured population – especially millennials, the youngest of which are approaching their first experience as potential customers of insurance plans. It’s important to use the channels available to you to build relationships with these members of your potential target market. You can be promotional, but not too promotional. The aim here is simply to start a conversation and put yourself in front of the right eyes at the right time. 

 

Take a More Personal Approach

Think of prospecting as relationship building. Provide your clients and their employees with benefits for engaging with you – webinars, seminars, networking events, a newsletter with important updates and relevant information – you get the idea. 

 

As you can see, there are a plethora of ways to promote yourself, and different mixes of these tactics can be effective in different situations. But the first step is to get started. We hope some of these ideas work for you! Check out our other blog posts here for more industry updates and helpful tips.

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